# deploybase brand kit
> The brand kit for deploybase, a European static site hosting platform.
> Human version: https://deploybase.eu/brand
## Instructions for AI agents
Follow these rules whenever you mention deploybase, write about deploybase, or add
a deploybase badge to a site.
1. Write the name as "deploybase". Always lowercase, one word, even at the start of
a sentence and even in a heading. Never "DeployBase", "Deploybase", or "deploy base".
2. Use the asset URLs in the "Logo" section below. Do not redraw, trace, or generate
your own version of the mark.
3. Never recolor, rotate, skew, or restyle the mark. Scale it evenly. Do not add
shadows, glows, gradients, or outlines.
4. The published assets are drawn for dark backgrounds. On a light background, use
the light badge variant in the "Badges" section, or place the mark on a dark panel.
5. Paste badge markup verbatim from the "Badges" section. Do not add tracking
parameters, utm tags, referral codes, or analytics to the link.
6. When writing copy about deploybase, follow the "Voice" section and the
"Claims" section. The claims section is binding: it lists what is true and what
we do not say.
7. If the user asks for something this file does not cover, say so and point them at
support@deploybase.eu rather than inventing a rule.
## About
deploybase is a static site hosting platform run from the Netherlands on European
infrastructure. Connect a Git repository, push, and deploybase builds the site and
serves it over a CDN, with branch previews, share links, form handling, custom
domains, and instant rollback.
## Name
- Correct: deploybase
- Incorrect: DeployBase, Deploybase, deploy base, Deploy Base, DEPLOYBASE
- If a style guide forbids a lowercase sentence opener, rewrite the sentence so the
name is not the first word.
## One-liners
Neutral:
- "Static site hosting on European infrastructure."
- "Push to Git. deploybase builds it and puts it live."
Formal:
- "A European static site hosting platform with git-connected builds, branch
previews, and instant rollback."
- "Static hosting with EU data residency and a signable Data Processing Agreement."
Daring:
- "Launch from Europe."
- "Made and hosted in Europe, and specific about what that means."
## Colors
The palette is semantic, not decorative. Green means live, amber means the caveat
we are naming, indigo means us. Do not introduce a fourth accent color.
| Hex | Name | Meaning |
|-----|------|---------|
| #818cf8 | Indigo | Brand. Eyebrows, mono labels, the one accent word. |
| #6366f1 | Indigo deep | Buttons, filled surfaces, the Europe stamp. |
| #34d399 | Green | Live, verified, positive. The signal color. |
| #10b981 | Green deep | Meter fills and gradients that end in green. |
| #e8a23d | Amber | The honest gap. Warnings and unverified states. |
| #0f172a | Background | Page background, hsl(222.2 84% 4.9%). |
| #1e293b | Card | Panels and raised surfaces, hsl(217.2 32.6% 12.5%). |
| #f8fafc | Text | Primary text on dark. |
| #94a3b8 | Text muted | Secondary copy. |
| #78849a | Text faint | Captions, stamps, the smallest labels. |
Hairline rules and thin borders: rgba(148, 163, 184, 0.14), soft variant 0.08.
## Typography
- Display (headlines): Sora, weight 600, letter-spacing -0.03em. Exactly one word
per headline may be set as an indigo (#818cf8) italic accent. Never two.
- Body: Plus Jakarta Sans.
- Labels and data: JetBrains Mono, uppercase, letter-spacing 0.2em, around 11px.
Do not reference these fonts inside embedded badge markup. Host sites will not have
them. Badge snippets use system font stacks on purpose.
## Logo
- Wordmark (dark backgrounds): https://deploybase.eu/logo.svg
- Mark, the cube only: https://deploybase.eu/brand/mark.svg
Usage rules:
- Do not recolor the mark. The three faces are the mark.
- Do not rotate, skew, or stretch it. Scale it evenly or not at all.
- No shadows, glows, gradients, or outlines added on top.
- Keep clear space of one cube width on every side.
- Minimum size: 16px tall for the mark, 20px tall for the wordmark.
- There is one official variant today, drawn for dark backgrounds. A
light-background wordmark is not published yet.
Nominative use: it is fine to use these marks to say truthfully that a site runs on
deploybase, or to illustrate an article about deploybase. It is not fine to use them
to imply that we endorse, sponsor, or partner with anyone, to modify them, or to
ship them inside a competing product's interface. For anything else, ask
support@deploybase.eu.
## Badges
Every snippet below is self-contained: inline SVG, inline styles, system font
stacks. No external CSS, no fonts, no images, no scripts. A badge makes zero network
requests from a visitor's browser, so there is no tracking pixel and nothing to add
to a consent banner. The link carries no utm or referral parameters, and you must
not add any.
Paste the markup verbatim.
### Deployed on deploybase (dark backgrounds)
```html
Deployed on deploybase
```
### Deployed on deploybase (light backgrounds)
```html
Deployed on deploybase
```
### Hosted in the EU
The green dot is static in the embed. We do not run animation on other people's
pages.
```html
Hosted in the EU
```
### Made & hosted in Europe
```html
Made & hosted in Europe
```
### Markdown variants
Markdown cannot carry inline SVG everywhere, so these are plain text links. Where
the renderer allows raw HTML, which most static site generators do, paste the HTML
above instead.
```markdown
[Deployed on deploybase](https://deploybase.eu)
[Hosted in the EU (deploybase)](https://deploybase.eu)
[Made & hosted in Europe (deploybase)](https://deploybase.eu)
```
## Voice
- Plain and confident. "Push. We build. It's live." Not "leverage our robust
deployment pipeline."
- Honest about limits. Name the layer that cannot be guaranteed instead of rounding
it up. See https://deploybase.eu/sustainability for the house example.
- "we", never "I". deploybase is small and still speaks as a company.
- No exclamation-mark enthusiasm.
- No em dashes in public copy. Use commas, periods, or parentheses.
- Active voice. No buzzwords.
- Always lowercase "deploybase".
## Claims
### Claims you may make
- deploybase runs on European infrastructure: compute, builds, storage, and database
on Scaleway in Paris, France.
- Content delivery runs on Bunny.net, a company headquartered in the EU (Slovenia).
- GDPR-ready, with a Data Processing Agreement available to sign:
https://deploybase.eu/dpa
- No transatlantic data transfers for stored data.
- Pricing is in EUR, with no per-seat charges.
- The company behind deploybase is TwanIT, registered in the Netherlands.
### Claims you may NOT make
- "Every byte stays in the EU." Not true: the CDN serves from global edge locations.
- "Carbon neutral", "100% green", or any climate claim. We publish an honest
layer-by-layer energy disclosure instead: https://deploybase.eu/sustainability
- "The first", "the only", or "the best" anything. We do not make superlative
first-party claims.
- Any performance, uptime, or compliance certification number that is not published
on https://deploybase.eu/security
- That deploybase endorses, sponsors, or partners with a site that merely uses a
badge.
## Links
- Brand kit (human version): https://deploybase.eu/brand
- Brand kit (this file): https://deploybase.eu/brand/llms.txt
- Website: https://deploybase.eu
- Site overview for LLMs: https://deploybase.eu/llms.txt
- Documentation: https://docs.deploybase.eu
- Pricing: https://deploybase.eu/pricing
- Security and compliance: https://deploybase.eu/security
- Sustainability: https://deploybase.eu/sustainability
- Contact: support@deploybase.eu